Moose Trail Overland was founded by two dads with a passion to share the outdoors with their kids. From the dirt roads of Alberta to the base of the Grand Tetons, WY -- Co-founders Mike and Ryan wanted to create memories that would last a their kids a lifetime.  
Going one step further, they wanted to share this beautiful part of Canada with others by taking locals and visitors onto the road less traveled for the ultimate overlanding experience. 

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The Moose Trail branding combines rugged textures with beautiful nature photography.
Fun illustrations make this brand look playful and inviting. 

Branding element - secondary logo

Primary logo

Business cards

Website

Mobile site  |  Brand element

Handsome Andy, the Moose Trail vehicle

Web illustrations

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