Moose Trail Overland was founded by two dads with a passion to share the outdoors with their kids. From the dirt roads of Alberta to the base of the Grand Tetons, WY -- Co-founders Mike and Ryan wanted to create memories that would last a their kids a lifetime.  
Going one step further, they wanted to share this beautiful part of Canada with others by taking locals and visitors onto the road less traveled for the ultimate overlanding experience. 


The Moose Trail branding combines rugged textures with beautiful nature photography.
Fun illustrations make this brand look playful and inviting. 

Branding element - secondary logo

Primary logo

Business cards


Mobile site  |  Brand element

Handsome Andy, the Moose Trail vehicle

Web illustrations

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