s o c i a l   m e d i a
Infiniti 
USA
With a small team of creatives from Critical Mass, I created a variety of social campaigns and event coverage pieces. 
Headlines was conceived to answer the question: How do you celebrate a commemorative range of vehicles when we’d just spent our entire 30th anniversary year celebrating ourselves? We determined that you don’t. Instead, you celebrate the drivers behind the wheel and the moments that make their headlines. 
INFINITI USA header
INFINITI USA social post
INFINITI USA social post for Q50
INFINITI USA social post for Q60
INFINITI USA social post for QX50
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