s o c i a l m e d i a
Infiniti
USA
USA
With a small team of creatives from Critical Mass, I created a variety of social campaigns and event coverage pieces.
Headlines was conceived to answer the question: How do you celebrate a commemorative range of vehicles when we’d just spent our entire 30th anniversary year celebrating ourselves? We determined that you don’t. Instead, you celebrate the drivers behind the wheel and the moments that make their headlines.
